Bedding Makers Review Wisewool™
Bedding makers across the world are choosing Wisewool™ for its mindfully engineered 100% pure strong wool. Here’s what they say about its comfort, durability and sustainability.
WiseLayer™ being used by Wellington Beds in mattress construction.
Key Takeaways:
Bedding brands appreciate Wisewool™ for its compressional resilience, breathability and structure.
Manufacturers enjoy the ease of working with the product, as it fits seamlessly into their production process.
Staff enjoy using wool compared to synthetic materials due to the innate health benefits.
Wisewool™ supports consistent quality in duvets, pillows, toppers, comforters and natural mattresses.
Customer feedback echoes the praise from manufacturers, highlighting exceptional temperature regulation, breathability, warmth, comfort, and durability.
Why are bedding makers using Wisewool™?
Globally, bedding manufacturers are shifting toward natural, traceable materials, and Wisewool™ is at the centre of this transition. Developed from pure New Zealand strong wool, Wisewool™ offers a premium engineered wool ingredient that maintains structure and breathability without relying on synthetic binders/additives. It is easy to implement in manufacturing and safe to handle.
Bedding makers choose it because:
Wisewool™ is a trusted fifth-generation family business and stands behind the quality of its wool ingredient products.
WiseLayer™ is a needle-punched batting that holds its shape and loft longer than traditional carded wool and synthetic alternatives.
It’s free from plasticisers, glues or chemical additives.
Wisewool™ products align with consumer demand for eco-friendly, traceable and chemical-free bedding.
“Sleepers report a more restful experience, as wool naturally absorbs the body’s static energy and relieves pressure points for a deeper and more balanced sleep.”
Real Wisewool™ Customer Reviews
Do Not Disturb uses WiseLayer™ for making duvets.
Do Not Disturb SLEEP COMPANY (Auckland, New Zealand)
A leading name in handmade, natural bedding, Do Not Disturb Sleep Company utilises Wisewool across its pillow, eye mask, and duvet range. The company describes its duvets as:
“Naturally breathable, non-toxic and delivering superior insulation and temperature regulation.”
They highlight how the WiseLayer™ used in channel-quilted construction prevents clumping or shifting. This helps avoid cold spots in duvets and supports long-term product performance. Do Not Disturb also notes that Wisewool™ provides more structure and resilience than standard wool fill, making it ideal for consistent loft in bedding products.
In line with its sustainability ethos, Do Not Disturb values Wisewool™ as a 100% renewable, biodegradable fibre that enhances sleep without synthetic additives.
Alga (Jakarta, Indonesia)
Harry Urquhart-Hay, Teguh Budiman, Agung Budiman and Angus Hansen touring a New Zealand Sheep Station
Alga Jaya Raya was established in 1976, is a pioneer of Indonesia’s spring mattress industry. With their Alga brand, they led the way in transforming how people sleep, shifting the nation from cotton and foam mattresses to modern spring beds. As the first national company to champion this technology, Alga has played a defining role in reshaping comfort and setting new standards for quality rest across Indonesia.
Teguh Budiman, of Jakarta-based luxury bedding brand Alga, first approached Wisewool™ in search of a natural batting that could meet the performance expectations of high-end bedding. Since then, Alga has incorporated Wisewool™ into its mattresses, pillows, and duvets, with Teguh describing the fibre as having “outstanding structure and resilience.”
“Wisewool performs exceptionally well in our products,” he explains. “The consistency in loft and support is exactly what we were looking for in a natural fill.
We love that Wisewool is traceable and sustainably sourced. It aligns with our philosophy of creating products that are good for people and the planet.”
Reflecting on the partnership, Teguh says, “Working with Wisewool has been a dream. We feel fortunate to collaborate with a company that shares our values around quality, transparency and purpose-driven design.”
Wellington Beds (New Zealand)
Paul Green - Founder of Wellington Beds
Wellington Beds has been part of the community for over 30 years, beginning as a small factory store in 1992 and growing into five retail locations across the region. Still family-owned, now led by Patrice and Scott, the business continues the tradition of crafting quality beds and offering trusted service that generations of Wellingtonians have come to rely on.
As a heritage New Zealand bed manufacturer, Wellington Beds takes pride in crafting high-quality sleep products with natural materials. Managing Director Patrice Green describes Wisewool™ as a perfect fit for their values and product philosophy.
“We’re passionate about using locally sourced materials wherever possible, and Wisewool™ allows us to do that without compromising on quality.
Wisewool™ offers the structure, breathability and temperature regulation our customers expect from premium bedding.”
Wellington Beds highlights the ability of Wisewool™ to support comfort and longevity without synthetic additives. “Our customers care about what’s inside their beds. Wisewool™ not only performs well, it also tells a story of sustainability and innovation that people connect with.”
Green notes that the team is actively looking to expand their use of strong wool across the range. “We’re incredibly proud to use Wisewool in our beds. It reflects who we are as a New Zealand company committed to quality, comfort and care for the environment.
retail customer reviews of Wisewool™ bedding products
Customer feedback from bedding makers using Wisewool™ echoes the praise from manufacturers:
A customer from the Chatham Islands described their Wisewool™ filled duvet as “absolutely life-changing” during a harsh southern winter, noting that it also stayed dry and warm even in high humidity.
Another user from Auckland, New Zealand shared that their Wisewool™ body pillow “smells fresh, feels firm and breathable, and doesn’t flatten like others.”
Another customer from Gisborne, New Zealand, said after sleeping under a Wisewool-filled duvet, they would never go back to feathers as a Wisewool duvet created a micro-climate over them, and the duvet never moved on top of them - “best sleep ever”.
“Wow, the best night's sleep I have had in a very long time. I did not wake at 3 am, and I cannot remember the last time this didn’t happen. No tossing and turning and no sweats. Love, Love LOVE it! Xx. Thank you a million” - Sara Briant (Gisborne, New Zealand)
Many customers also appreciate the natural scent and feel of the wool, reminding them of rural New Zealand without being overwhelming. Find out more about the scent of Wisewool™ here.
What makes Wisewool™ different from traditional wool fill?
Traditional wool batting used in bedding can be inconsistent in density and prone to clumping, especially after repeated compression. Many bedding wool battings are also heat-bonded with synthetic fibres and adhesives to reduce cost, which reduces performance.
Wisewool™ solves these challenges through:
Engineered structure: The wool is formed into interlocking, needle-punched layers of 100% pure, chemical and synthetic-free wool blankets that stay intact for a longer time.
Authentic Quality Control: Every batch of Wisewool is overseen by a member of our fifth-generation family at every stage of the process, from fibre selection to final product.
Wool integrity: Wisewool™ retains the natural curl, known as crimp, of strong wool, which helps with resilience and airflow. Plus, Wisewoool™ only uses A-grade premium fleece, which is minimally processed and maintains its natural attributes.
Traceable sourcing: Every batch of Wisewool™ comes from Gisborne in New Zealand’s North Island, supporting rural livelihoods and animal welfare. Every fibre is traceable from the farm to the bedding manufacturer.
This consistency means bedding makers can confidently manufacture at scale without sacrificing quality.
Final Thoughts
As demand grows for sleep products that are safer, more breathable and more sustainable, bedding makers are turning to Wisewool™ for a reliable, natural solution. With engineered strong wool that resists clumping, regulates temperature, and supports local New Zealand farming, Wisewool™ is proving to be more than just a material. It’s a movement toward better bedding.
Whether in a hand-stitched pillow, a luxurious duvet fit for any season, or a layered natural mattress, Wisewool™ is helping brands offer bedding that’s both naturally comfortable and consciously made.
Contact us to find out how Wisewool™ can help you.
