OUR PROCESS
The Engineering of Strong Wool.
We connect traditional land stewardship with advanced material science. Our seven-step process delivers full traceability, independent quality testing and chemical-free manufacturing, from pasture to finished product.
01
Ethical sourcing. We source raw material from a trusted network of more than 250 local farms across the East Coast. Working with our sister company, East Coast Wools Ltd (ECW), we ensure every bale is audited under the New Zealand Farm Assurance Programme (NZFAP), guaranteeing world-class standards for animal welfare and environmental management.
02
Objective testing. Raw fleeces are transferred to the ECW wool store in Gisborne, where core samples are taken for independent scientific analysis. Every lot is tested for key physical attributes, including fibre diameter, clean wool yield, colour, condition and staple length.
03
Precision selection. We measure the independent testing data against strict criteria, selecting only A-grade strong wool valued for its natural brightness, 0.1 maximum vegetable matter content and high-crimp structure found in 36 to 40 micron strong wool. To maximise returns for our growers, we pay a premium for their highest-performing wool lots grown specifically for Wisewool™, while the remaining supply goes to specialist global buyers.
04
Clean scouring. The selected wool is scoured (washed) and deodorised at WoolWorks in Napier, one of the world’s most advanced and sustainable scouring facilities. The process removes natural lanolin, dust and organic matter without damaging the fibre’s structure, the wool's natural attributes or leaving chemical residues.
05
Mechanical innovation. The clean wool is transported to our manufacturing facility in Te Poi, Waikato. Here, with no chemical binders or synthetic additives, the wool is mechanically engineered into our product range: Wisefill™ (Natural loose fill and Wiselayer™ premium wool batting (high-density needle punched rolls).
06
Global integration. The finished, quality-assured materials are vacuum-packed and shipped directly to our manufacturing partners worldwide. Wisewool™ is integrated into automated production lines across North America, South East Asia, Australasia and Europe, as a high-performance natural sustainable alternative.
07
Generational reinvestment. By paying above-market premiums for high-crimp strong wool, our model puts financial stability back into New Zealand farming families. That cycle keeps natural material cultivation viable and secures a sustainable supply chain for decades to come.
