Science
Striving for Better
Our science and innovation team, assisted by Professor Raechel Laing, is continually exploring new variations of Wisewool™ as we endeavour to maximise its compressional resilience (aka 'bounce back'). Using international testing standards to compare these revised materials against their synthetic counterparts and existing Wisewool™ products allows us to consistently upgrade our methods and remain at the forefront of our industry.
Natural power of wool
Wisewool™ preserves the natural power of wool while propelling it into a new future. Our revolutionary machinery assembles wool fibres into tiny, spring-like buds called WiseFill™.
Innovative process
This innovative process enhances its resilience and bounce whilst protecting the fibre's unique, organic state. That means our high-performing Wisewool™ WiseFill™ remains 100% natural, chemical-free and retains the moisture-balancing and flame-resistant properties of natural wool.
Soft AND Resilient
Through this intersection of science and nature, we've cultivated a versatile product that lends itself to endless applications from clothing and furniture to bedding and beyond.
