Sustainability

100% NaturaL

We have to hand it to the sheep; they take care of the heavy lifting when it comes to sustainability. Their fleece regrows after shearing, making Wisewool a 100% natural and renewable resource.

When compared to synthetic fabrics, wool always comes out on top as it doesn't shed microplastics and has a significantly lower carbon footprint. Its natural resilience also gives wool products a longer lifespan than their manufactured counterparts.

Furthermore, wool is biodegradable and contains renewable atmospheric carbon. So when it finally is returned to the earth, it fertilises and oxygenates the ground by releasing valuable restorative nutrients into the soil.

TRACEABILITY

And as for the heroes of this story — our sheep — we follow the highest ethical standards at Wisewool, carefully monitoring every step of our product journey from feeding principles to farm practices.

We know our farmers and their properties personally, which gives us considerable traceability and transparency in our product.

We believe it's all about mutual respect. By looking after our environment, animals and community, they look after us, ensuring our conscious buyers the peace of mind they deserve.