Wise batch 21
scoured June 2026
Gisborne, New Zealand
The wool inside this product came from three family farms on the East Coast of New Zealand.
Three farms. One region. Generations of families who have farmed this land since before most countries had electricity.
This is a provenance map of Tairāwhiti Gisborne. Each pin marks a farm whose wool is in Wise Batch 21.
Aerial Station
Fraser and Jaime Tombleson farm Aerial Station, a 1,006-hectare sheep and cattle property in the steep hill country of Gisborne, where they are raising their three children, twins Jonty and Isabel, and younger daughter Billie.
Running approximately 8,000 stock units, of which 65% are sheep and 35% cattle, Aerial Station produces exceptional Romdale fleece that meets rigorous global quality standards for highly regulated international markets.
Beyond farming, Fraser is a respected horseman who breeds sport horses, while Jaime runs Jamie Lucinda Jewellery from a workshop perched above the valley, often overlooking a sea of clouds. Committed to the future of both their land and business, the Tomblesons are working towards official regenerative farm verification, with a clear goal of building an economically and environmentally sustainable operation that can be passed on as a thriving, resilient farm for the next generation.
“We have a goal of working towards being economically and environmentally sustainable,” Fraser explains. “The ultimate goal is to pass a thriving, resilient farm to the next generation.”
Waihapua
Jon Reeves is the Farm Manager of Waihapua Station, a 700-hectare hill country property located on Takapau Road near Tolaga Bay on the East Coast of New Zealand.
Having managed the farm for the past 12 years, Jon brings the knowledge and values of a sixth-generation farming family, having been born and bred on the East Coast.
The farm runs a mix of approximately 40% sheep and 60% cattle across 550 effective hectares, producing premium strong wool that meets the Wisewool Standard. Jon's favourite time of year is autumn, when the temperatures begin to cool, the deer roar echoes through the hills, and the duck shooting season begins.
Through careful stewardship of the land and livestock, Jon continues a proud farming tradition while producing the high-quality wool that goes into Wisewool products enjoyed by families around the world.
Maranui
George and Abby Whitehead manage Maranui Station in Ormond Valley, Gisborne, where they live with their three children. George has spent his entire working life in farming, progressing from shepherding and stock management roles to leading the farm today.
Maranui Station comprises 847 effective hectares across two blocks, with a mix of fertile hill country and higher, steeper terrain, running an even split of sheep and cattle.
George and Abby enjoy spring most on the farm, when new lambs are born and the next season begins. Together, they are passionate about producing high-quality wool and caring for the land and livestock that sustain their family and farming future..
What Happened Next?
Shorn on farm: Strong Wool fleece, clipped twice a year.
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Grading: The wool is then graded into most premium length, color, micron and vegetable matter quality.
Scoured at WoolWorks: Washed at the world's most sustainable wool scouring operation. Double washed to the Wisewool recipe no other supplier matches.
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Engineered at Te Poi: Processed into WiseLayer™ and WiseFill™ at our Matamata factory and shipped to the manufacturer who made the product you are holding.
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The wisewool story
132 Years. One Fibre. One Family.
Wisewool™ is a fifth-generation New Zealand wool company. We have been working with farmers like these since 1894. We pay farmers first. We engineer nature's cleverness into every fibre we process. And now, with Wisewool™ Traceability Programme, we can prove it.