meet your wool

Wisewool Traceability Programme · Tairāwhiti, New Zealand

Batch WIS21Certified Wool Analysis

Sampled 08 Jun 2026 Tested 10 Jun 2026 NZWTA · IWTO Certified

Blended Batch — Test Results

Mean fibre diameter Airflow IWTO-2838.9 micron
Staple length Blended evenly for length63–100 mm (2.5–4 in)
Colour IWTO-56 · Y-Z 1.1Bright white
Vegetable matter IWTO-190.0%
Residual grease IWTO-100.19%
Wool base IWTO-1985.67%
Moisture content12.75%
Bales in batch24
Mulesing statusNon-mulesed

Source Farms — East Coast, Tairāwhiti

Aerial Station NZFAP FA19094
Traceability lineWIS21A
Bales supplied27
Micron37.6
Mulesing statusNon-mulesed
Waihapua Station NZFAP FA10218
Traceability lineWIS21B
Bales supplied20
Micron38.3
Mulesing statusNon-mulesed
Maranui Station NZFAP FA19278
Traceability lineWIS21C
Bales supplied24
Micron38.7
Mulesing statusNon-mulesed
Independent Verification
q91-zfg-d6l

Certificate 1-01619285.W8 issued by the New Zealand Wool Testing Authority. These results are independently verifiable with NZWTA using the code above.

Wisewool A fifth-generation wool family · 132 years

The wool inside this product came from three family farms on the East Coast of New Zealand.

Three farms. One region. Generations of families who have farmed this land since before most countries had electricity.

Below is a provenance map of Tairāwhiti Gisborne. Each pin marks a farm whose wool is in Wise Batch 21.

Pins show each farm's district, not its gate. Tap a pin for details.

Aerial Station

Tombleson Family · Otoko, Gisborne

  • In this batch 27 bales

Fraser and Jaime Tombleson farm Aerial Station, 1,006 hectares of steep Gisborne hill country, with their three children. They run Romdale sheep to exacting export standards. Jaime makes jewellery from a workshop above the valley, often overlooking a sea of clouds.

Waihapua

Reeves Family · Tolaga Bay, Gisborne

  • In this batch 20 bales

The Reeves family farm Waihapua Station, 700 hectares of hill country near Tolaga Bay — sixth-generation East Coast farmers. Their favourite season is autumn, when the deer roar echoes through the hills and duck shooting opens.

Maranui

Whitehead Family · Gisborne

  • In this batch 24 bales

George and Abby Whitehead farm Maranui Station in Ormond Valley, Gisborne, where they live with their three children. Its 847 hectares run an even split of sheep and cattle. Their favourite season is spring, when the new lambs arrive.


after the shear

Shorn on farm: Strong Wool fleece, clipped twice a year.

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Grading: The wool is then graded into most premium length, color, micron and vegetable matter quality.

Scoured at WoolWorks: Washed at the world's most sustainable wool scouring operation. Double washed to the Wisewool recipe no other supplier matches.

Engineered at Te Poi: Processed into WiseLayer™ and WiseFill™ at our Matamata factory and shipped to the manufacturer who made the product you are holding.

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The wisewool story

132 Years. One Fibre. One Family.

Wisewool™ is a fifth-generation New Zealand wool company. We have been working with farmers like these since 1894. We pay farmers first. We engineer nature's cleverness into every fibre we process. And now, with Wisewool™ Traceability Programme, we can prove it.