meet your wool
Batch WIS24Certified Wool Analysis
Blended Batch — Test Results
| Mean fibre diameter Airflow IWTO-28 | 38.4 micron |
| Staple length Blended evenly for length | 63–102 mm (2.5–4 in) |
| Colour IWTO-56 · Y-Z 1.3 | Bright white |
| Vegetable matter IWTO-19 | 0.0% |
| Residual grease IWTO-10 | 0.30% |
| Wool base IWTO-19 | 84.83% |
| Moisture content | 12.97% |
| Bales in batch | 23 |
| Mulesing status | Non-mulesed |
Source Farms — East Coast, Tairāwhiti
Otokorau NZFAP FA12789
| Traceability line | WIS24A |
| Bales supplied | 19 |
| Micron | 36.2 |
| Mulesing status | Non-mulesed |
Cheviot Hills NZFAP FA17495
| Traceability line | WIS24B |
| Bales supplied | 22 |
| Micron | 38.3 |
| Mulesing status | Non-mulesed |
Raukura Station NZFAP FA17612
| Traceability line | WIS24C |
| Bales supplied | 34 |
| Micron | 39.7 |
| Mulesing status | Non-mulesed |
Certificate 1-01626960.W7 issued by the New Zealand Wool Testing Authority. These results are independently verifiable with NZWTA using the code above.
The wool inside this product came from three family farms on the East Coast of New Zealand.
Three farms. One region. Generations of families who have farmed this land since before most countries had electricity.
Below is a provenance map of Tairāwhiti Gisborne. Each pin marks a farm whose wool is in Wise Batch 24.
Pins show each farm's district, not its gate. Tap a pin for details.
Otokorau Station
- In this batch 19 bales
Tony Faram has lived and farmed at Otokorau his entire life. The 2,800-hectare property near Otoko is mostly steep hill country, with a small pocket of easier ground, and Tony runs it with a team of three stock people and a fencer in a balanced mix of roughly 55% sheep and 45% cattle. After an Agricultural Commerce degree at Lincoln University and a stint on another Gisborne farm, he came home to work alongside his father before eventually taking over. He now shares the land with his parents, his partner Jess and their two sons. Come autumn, when the paddocks green up and the native bush turns colour, the stock are looking their best and the whole farm feels like it is catching its breath before winter.
Cheviot Hills
- In this batch 22 bales
Roger White has farmed Cheviot Hills, on Tiniroto Road, since 1990, carrying on a working life that began the day he was born on a farm and never really stopped. The 550-hectare property sits at 329 metres, mostly medium to steep hill country, and is home to Roger, Kelly and their two children. It is a breeding operation first, running around 55% sheep and 45% cattle alongside a little trading stock, with no cropping. Several native bush pockets are protected under QEII Trust covenants, and the waterways have been fenced off so native plants can take hold. By the time autumn rolls around, the rain has usually returned, the hills flush green again, the light turns gold and cool, and the stock start looking their best for the season.
Raukura Station
- In this batch 34 bales
Raukura Station, on Richardson Road in Tiniroto, has been in the Hewetson family since the late 1940s, when Rob Hewetson bought what was then a bush block and cleared it by hand with the help of Fijian scrub cutters, leaving the steepest slopes in native bush. After Rob's death in 1985, his wife Stella carried the farm until 1996, and it has been professionally managed ever since. Today it is owned by sisters Vicky, Anne and Debbie Hewetson, and run day to day by Cameron Rowden and Molly Bennett with a small team. The steep Tiniroto country borders the Hangaroa River, with native bush protected under QEII covenant and stock run at roughly 50/50 cattle to sheep. Come autumn, poplars line the roads in gold and the farm settles into a quieter rhythm heading into winter.
after the shear
Shorn on farm: Strong Wool fleece, clipped twice a year.
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Grading: The wool is then graded into most premium length, color, micron and vegetable matter quality.
Scoured at WoolWorks: Washed at the world's most sustainable wool scouring operation. Double washed to the Wisewool recipe no other supplier matches.
Engineered at Te Poi: Processed into WiseLayer™ and WiseFill™ at our Matamata factory and shipped to the manufacturer who made the product you are holding.
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The wisewool story
132 Years. One Fibre. One Family.
Wisewool™ is a fifth-generation New Zealand wool company. We have been working with farmers like these since 1894. We pay farmers first. We engineer nature's cleverness into every fibre we process. And now, with Wisewool™ Traceability Programme, we can prove it.