Wise Trace™
Know Your Wool
Every batch. Every farm. Every story. Scan the code and trace Wisewool™ back to the land it came from.
THE PROMISE
The wool industry is full of vague claims. WiseTrace™ isn't one of them.
"Natural." "Sustainable." "Responsibly sourced." Words that have lost their meaning because nobody can prove them.
WiseTrace™ is different. Every roll or bale of Wisewool™ that leaves our Te Poi factory carries a unique code. Scan it, and you see the farms it came from. The farmers who grew it. The land it was raised on. No marketing. No greenwashing. Just the truth, one scan away.
How it works
1. Scoured in Batches Every batch of Wisewool™ is scoured from a small group of NZFAP-certified farms in Tairāwhiti Gisborne. We record every farm, every time.
2. Assigned a WiseBatch Number. Each batch gets a unique code: WB19, WB20, WB21. That code follows the wool from our factory to the finished product.
3. Traced by QR Scan the code on the product. See the farms. Meet the farmers. Read the story behind the fibre in your hands.
THE INGREDIENT BRAND
The proof is in the scan.
WiseTrace™ is more than a QR code. It is the physical proof that Wisewool™ is inside and that what's inside is the real thing. 132 years of farming relationships. 250 partner farms. One of the world's most sustainable scouring operations. A double-wash standard no other supplier offers.
When a consumer scans a WiseTrace™ code, they are not just learning where their wool came from. They are learning why it is different.
FOR MANUFACTURUERS
Build Trust Into Every Product
WiseTrace™ is available to every Wisewool™ manufacturing partner. Offer your customers a story no synthetic fibre can match and a premium they are willing to pay for.